Bad Habits: American Maniac - Kristin Simmons
Bad Habits: American Maniac
45.7 x 60.9 cm / 18 x 24 in
Edition of 40, 2017
It is no surprise that we are manipulated, both visually and socially, as an ongoing condition in our culture. Younger generations have long taken language traditionally used to describe the bad or abnormal and changed it into something good. In this same vein of calling something “crazy” or “mental” to express awe, cigarette brands have a long tradition of turning the bad or what should be labeled as “buyer beware” to good in advertising.
Taking cues from the power of visual and verbal combinations, Bad Habits is a series of pastel hand-pulled screenprints combining the mutated language with its most obvious historical expression, the branding of the top six selling global cigarette labels (Marlboro, Camel, Parliament, Lucky Strike, Kent and American Spirit).